Page response time has a big impact on ecommerce conversion rates, so it's important to choose a platform that's not going be slow for your customers.
Research by Amazon has shown that a 100ms delay on your page load can cause a 7% reduction in conversions. If you sell £1000 per day and aren't optimisde yet, that's potentially an extra £25,550 per year waiting for you if you can increase your site speed by 0.1 second!
Whatever the platform, we have a lot of tips on the post above on how to speed up your site. For those of you using Shopify, you won't have access to make a lot of those changes. Don't fear - you are already running on a modern masterpiece of infrastructure, the details of which are below.
Shopify technical infrastructure
Shopify is built on a huge, reliable and state of the art infrastructure, the specification of which in early 2014 was:
- 1700 CPU cores
- 6 TB of RAM
- 200 TB of Storage
This is used to power around 100,000 online stores. Shopify also makes extensive use of caching and a large content delivery network.
The result is a superfast 80 millisecond page response time whilst handling around 500,000 (yes, half a million) hits per minute.