A slow e-commerce site can damage your sales figures. Akamai research shows that a 1 second delay in page response can result in a 7% reduction in conversions. If you sell £500 per day, that's nearly £13k per year.
In addition to this, it's been shown that 40% of visitors will abandon a website that takes longer than 3 seconds to load.
If that still hasn't convinced you, Google is increasingly using page load speed as a measure in search rankings.
The thinking here is that Google wants you to find the page you are looking for as quick as possible. If your site is slow to load, this impacts the Google user experience. For this reason, fast sites are rewarded by Google in terms of rankings, meaning more click throughs and more potential customers land on your site.
Alex is Co-founder at We Make Websites, the go-to Shopify agency for global commerce. We Make Websites design, develop and optimise e-commerce websites for the fastest growing brands on the planet, with teams in London and New York. Alex is an international speaker on ecommerce, brand and business growth.
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