Challenger Brand Expert: Eva Pascoe

Long before the digital realm existed as we know it today, Eva was busy building the world's first internet cafe, Cyberia (1994). In the years that followed, she became Director of E-Commerce for Arcadia Group and oversaw digital acquisition and international e-commerce for the likes of Bluebella.

Now, Eva is a Director at consultancy agency, The Retail Practice, helming the online growth of various challenger brands. Hear from Eva as she shares her experiences of pushing these retailers’ e-commerce offerings, chatting with our Commercial Director (and host of Your Basket is Empty), Tim Richardson.