Shopify Plus Replatform

Since their founding in 1921, Italian kitchenware brand Alessi has become renowned for modern minimalism and established itself as one of the leading supporters of Italian design. Alessi products perfectly combine creative expressions of design heritage and real objects that meet everyday life needs.

With Magento 1 reaching end-of-life, Alessi approached us looking to migrate to Shopify Plus. With complex international requirements, multiple backend integrations, and a tightly controlled brand aesthetic, they needed an agency with deep design and technical expertise - that’s where we came in.

Services & Technology
UX/UI Design
Theme Development
Data Migration
Performance Enhancement
Strategy & CRO Insights
System Integration
Shopify Plus
Shop Pay
Boost Commerce
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The Challenge

As part of the move to Shopify, Alessi planned to relaunch their website with a fresh new look, tied with their strong legacy. This called for a full website overhaul - both from a UX and visual design perspective.

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The Solution

Leaning on Alessi’s stunning imagery and videography, we designed a beautiful new Shopify Plus store that perfectly captures the modern minimalist essence of their brand.  

The new store is built as a bespoke Shopify theme, using Shopify Markets to provide a globally exceptional experience with opportunities to expand into new markets. On the backend, we integrated the website into Alessi’s custom AS400 back office and seamlessly migrated customer, order, and product data from Magento 1 to Shopify Plus.

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The Results

The launch of the new Alessi site is a significant step forward, providing a rock-solid platform for future growth as well as reflecting their impressive heritage. More crucially, though, the new site has had an extremely positive impact on their e-commerce metrics.

Following the launch, Alessi partnered up with us to continue working on creating an engaging, frictionless shopping experience for their customers.

Mobile Bounce Rate Decreased
Mobile Conversion Rate Increase
Average Order Value Increase

I’m so happy about what We Make Websites has produced for Alessi. We have felt so comfortable throughout our partnership. They’ve shown real organizational and time-management skills: never before have I launched a replatform project on time!

Pablo Daniel, Chief Digital Officer