To take their store global, we built five new regional stores for Db Journey, all with currencies to match the region using Shopify Markets. As well as setting up 5 regional stores for their B2C offering, we replicated the stores for B2B, allowing multiple and bulk orders.

Db Journey already had a loyal customer group of around 120 users, a perfect opportunity to get their customers involved in the design process of this build. Following user testing, we incorporated Shopify Storefront 2.0’s ‘Sections Everywhere’ to allow greater customization on their landing pages. To increase AOV, we focused on personalization and upselling at the cart, product promotions, and a bundle discounts feature the Db team could use when needed.