As a design-driven business, it was vital that the new site successfully conveyed GRAU’s brand vision. To tackle this, we put GRAU's beautiful imagery and videography front and center, interspersing it with bold statements that affirm the company’s new direction. Continuing on, we seamlessly intertwined commerce content with brand content (and vice versa), creating a cohesive, highly engaging browsing experience.

The site's build is powered by Shopify 2.0 and Shopify Markets, giving GRAU the flexibility they need to construct gorgeous, immersive landing pages perfectly tailored to each of their international audiences. Alongside the DTC website, we built a gated B2B store, complete with a powerful discount tiering system that gives the GRAU team granular control of their trade pricing - both domestic and international.