Shopify Plus Replatform

Founded in Germany in 1987, GRAU is an internationally renowned, high-end luminaire brand. Their mission is to activate what makes us human, combining design and technology to create beautiful lighting that brings valuable experiences into everyday life.

GRAU approached us at a pivotal point in their history: Tobias Grau had handed over the reins to his sons, Timon and Melchior, who were embarking on re-envisioning the brand. We were brought on to help translate this vision into an all-new e-commerce experience powered by Shopify.

Services & Technology
UX/UI Design
Theme Development
Performance Enhancement
Strategy & CRO Insights
Shopify Plus
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The Challenge

With a significant rebrand on the horizon, and a strategic shift towards DTC, GRAU needed a website overhaul. WordPress wasn’t fit for purpose, and the existing site design didn’t reflect where the brand was heading.

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The Solution

As a design-driven business, it was vital that the new site successfully conveyed GRAU’s brand vision. To tackle this, we put GRAU's beautiful imagery and videography front and center, interspersing it with bold statements that affirm the company’s new direction. Continuing on, we seamlessly intertwined commerce content with brand content (and vice versa), creating a cohesive, highly engaging browsing experience.

The site's build is powered by Shopify 2.0 and Shopify Markets, giving GRAU the flexibility they need to construct gorgeous, immersive landing pages perfectly tailored to each of their international audiences. Alongside the DTC website, we built a gated B2B store, complete with a powerful discount tiering system that gives the GRAU team granular control of their trade pricing - both domestic and international.

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The Results

The outcome of the project is a beautiful, high-end e-commerce site that perfectly aligns with the company's new vision. 

Following the successful launch, GRAU partnered with us to continue building upon our work, supporting them in the next stage of their growth.

SEO Lighthouse Performance
Accessibility Lighthouse Performance

What truly sets We Make Websites apart is their proficiency in Shopify Plus as an E-Commerce platform. They are truly experts in this area, and their knowledge and skills allowed us to achieve our goals in creating two outstanding new Online Shops.

Max Morten Bauer, E-Commerce Manager at GRAU