Mane Addicts

Shopify Plus Replatform

Founded by celebrity hairstylist Jen Atkin, Mane Addicts is the leading online destination for the digital hair community. Launched with the aim to build a fluid, diverse, and global hair community, Mane Addicts has become an internationally renowned platform that lends its voice to hairstylists, beauty experts, and enthusiasts who push the boundaries of the industry.

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Mane Addicts approached us with a problem: They’d built an incredible online community, but their existing website couldn’t keep up with their growth. We were brought in to replatform the brand to Shopify Plus and Sanity to create a unified content and commerce experience.

Services & Technology
Theme Development
Data Migration
Replatforming
Headless & Composable Commerce
Boost Commerce
Yotpo
Klaviyo
OneTrust
Zendesk
Sanity
Wishlist King
Klarna
Avalara
Attentive
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The Challenge

To keep up with the continued growth of their community, Mane Addicts wanted to modernize their online editorial experience. A key part of this was introducing shopping directly within their content. With significant commerce plans for the future, continuing with WordPress wasn’t a viable option – enter Shopify Plus and Sanity.

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The Solution

We migrated over 4000 articles from WordPress and built Mane Addicts, a fresh new site powered by Shopify and headless CMS, Sanity. 

The new site's architecture is designed to give the Mane Addicts team ultimate flexibility: Sanity powers blog content and structure, Shopify handles all things commerce. Sanity Connect is the glue that keeps things together, automatically syncing products between the two systems. The result means Mane Addicts can now create highly custom blog posts interspersed with shoppable content - all from within the Sanity editor.

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The Results

Mane Addicts now have a slick editorial site seamlessly interwoven with commerce – and is a rock-solid foundation for their future growth plans. The effect of the new site was immediate: Within 24 hours of launching their new shopping component, Mane Addicts’ Ready or Not Detangling Brush sold out. The only way is up for this rapidly evolving brand! 

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