Shopify Plus Replatform

Since launching in 2018, Pangaia has taken the world by storm, creating everyday clothing using innovative technologies and bioengineered materials. The brand rethinks what it means to make sustainable garments, fusing two typically siloed areas within fashion: material development and product design.

1 year into business, Pangaia was turning heads beyond the fashion world. But, with a growing customer base, it became obvious they’d outgrown Shopify and needed upscaling to Plus. They approached us to redesign and re-engineer their e-commerce store, optimizing the brand experience by emphasizing the story behind their unique pieces and sustainable production.

Services & Technology
UX/UI Design
Theme Development
Performance Enhancement
Strategy & CRO Insights
Shopify Plus
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The Challenge

When Pangaia approached us, they had an off-the-shelf theme and were balancing their development in-house. Their build was simplistic: it lacked search functionality, suffered from poor performance, and content was fragmented across a number of external microsites.

Gaining rapid traction, Pangaia had ambitions to scale to Shopify Plus. They sought to cement their sustainability credentials, widen their product offering, and stretch their international reach. They needed an experienced agency partner with strong international credentials and an e-commerce solution to facilitate this.

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The Solution

It was crucial that our redesign highlighted Pangaia’s sustainability impact and position as a mission-driven brand. We used animation extensively to emphasize their raison d’etre and weaving their previously off-site materials science content directly into the store experience.

Upgrading to Shopify Plus, we rebuilt Pangaia’s online store using our custom Canvas framework, setting a base for efficient scaling that’s optimized for SEO and performance. Internationalization was tackled using  Shopify’s Multi-Currency feature that allowed them to quickly begin selling in GBP, USD, and EUR from a single store. With this architecture expediting further global expansion, we put Pangaia in good stead to explore further markets down the line — an inevitability for a brand seeing their levels of traction.

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The Results

We built Pangaia, an exceptional, multi award-winning launch pad that ensured future success. Since launch, we partnered with Pangaia to scale them to a 9 figure revenue in the space of three years.

Conversion Rate
Average Order Value Increase
Bounce Rate Decrease

We Make Websites has been everything we could’ve hoped for in a Shopify Plus agency. The knowledge, dedication, and skill they pour into our partnership has really set the bar.

Taylor Dean, Digital Director