Pure Electric

Ongoing Success

Born out of a goal to create better solutions to travel problems, Pure Electric is now the UK’s leading specialist for electric scooters.

Pure Electric approached us for a redesign of their e-commerce store to tackle conversion rate issues and a rebuild to Shopify Plus to ensure stability for future growth plans.

Services & Technology
UX/UI Design
Theme Development
Strategy & CRO Insights
Performance Enhancement
System Integration
Shopify Plus
Trust Pilot
Boost Commerce
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The Challenge

Having experienced extremely fast growth, Pure Electric were looking to capitalize by expanding their product and service offerings. Their current website was holding them back: It wasn’t suitable for shopping a large catalog of technical products and, as a result, was damaging conversions.

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The Solution

We kicked off the engagement with extensive user testing of Pure Electric’s engaged and loyal customer base, using the findings to inform the design strategy for the new website. This led us to design a powerful product comparison tool alongside a suite of engaging content blocks that, together, can be used to better sell the benefits and features of Pure’s range.

On the build, we created a new bespoke Pure Electric theme, upgrading them to Shopify Plus and Shopify Markets, allowing international store set-ups across Europe and the option to expand to ROW in the future.

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The Results

As a result, Pure Electric launched on Shopify successfully and joined a roster of exceptional D2C brands partnered with us for the long term.