Ongoing Success

Established in 1997 in Wales, TOAST began with loungewear inspired by nature and the landscape of its founding country. Fast forward to today, and their approach remains true to its beginnings – creating simple, modern and functional pieces intended to last for years to come.

TOAST approached us looking to significantly upgrade their online store. Their current site was built on a custom platform, which was holding back their growth. We were engaged to replatform the brand to Shopify Plus, undertaking a full redesign at the same time.

Services & Technology
UX/UI Design
Theme Development
Data Migration
Performance Enhancement
Strategy & CRO Insights
Shopify Plus
Wishlist King
True Fit
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The Challenge

With an e-commerce platform that was reaching end-of-life, TOAST were forced to migrate. But, they needed to choose their new e-commerce platform carefully – they considered their future growth plans and wanted technology that could grow alongside them.

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The Solution

We migrated TOAST to a stunning new Shopify Plus store featuring an editorial-like design with high-impact visuals and smooth animations. The site includes a private sale functionality, a bespoke store finder, a powerful product bundle feature – and an extensive magazine section with shoppable articles.

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The Results

With a solid foundation in place, TOAST continues to expand beyond their roots and into homeware and editorial content. Following a successful launch, TOAST partnered up with us for the long term to continue enhancing their online store for sustained success.