Homeware Brands on Shopify Plus

February 24, 2023
4 min read

We round up some of our favorite homeware stores that are live on Shopify Plus, for your inspiration. Kick back and have a click around.


Adored worldwide and hitting their 100th anniversary this year, Alessi replatformed from Magento to Shopify Plus in early 2020. The site, quite like their famous products, brings the perfect balance of form and function. See more in their client feature: Alessi on Shopify Plus.

Jayson Home

Jayson Home is every interior designers’ go-to brand, striking the perfect blend of modern and vintage. Over the past 2 decades, they’ve grown from a shop out of Chicago to an online store serving the whole world. Pay close attention to the way they effortlessly merchandise their blog ‘The Buyers Pick’.

Emma Bridgewater

This quintessentially British brand, Emma Bridgewater, is now a staple in every great kitchen. Having taken the leap onto Shopify Plus back in 2017, they’ve since launched European, American, and Australian stores, as well as a B2B trade store.


Fixer Upper co-stars, Chip and Joanna Gaines, rebooted their Magnolia Market venture in 2014 after Joanna’s modern farmhouse aesthetic became a phenomenon through the show. Devoted fans of Fixer Upper will be happy to hear they can stumble across the odd item from the show over on the Magnolia Shopify Plus store.

Boll & Branch

Famed for their organic, fair-trade cotton bedding, Boll & Branch chose Shopify Plus as their platform for growth. We particularly love their PDPs which highlight the brand message crystal-clear.


Cool-as-a-cucumber, TOAST, launched on Plus in 2021. Whilst long concentrating on womenswear, in recent years, their attention’s included homewares too. Their new online store is bursting with unique pieces and flaunts a private sale functionality, bespoke store finder, product bundles and more. Read on: TOAST on Shopify Plus.

Equal Parts

When New York brand agency, Gin Lane, pulled the plug to launch multi-brand venture, Pattern, their first-born was sexy cookware label, Equal Parts. With it, came non-stick, non-toxic cookware — thoughtfully designed to help you enjoy home cooking that little bit more.

Borough Kitchen

Nestled in London's famous Borough Market, the iconic Borough Kitchen has grown tremendously over the last eight years, opening further shops in Hampstead and Chiswick. They migrated from Magento to Shopify Plus in 2020 and haven’t looked back since! See more in their client feature: Borough Kitchen on Shopify Plus.

Joseph Joseph

‘Brilliantly useful design’ is the tagline of Joseph Joseph. Reinventing the cookware space, this brand is constantly whipping up handy new gadgets that have earned them their fair share of accolades along their way.

Jonathan Adler

Having your brand identity gleam throughout your e‑commerce store is really important, and is something Jonathan Adler really gets. This high-end homewares business migrated from SFCC to a new Shopify Plus store from which they offer their distinct aesthetic to the world.

Cravings by Chrissy Teigen

Alongside cookbooks and kitchenware, Cravings by Chrissy Teigen offers silky-soft robes to sling on for your cozy night in — what more could you want? Their Shopify Plus store is headless, has some fun PDP and category pages, not to mention some strong imagery.


We’d be remiss if we didn’t include Skandium in our lineup — aka the ultimate destination for Skandinavian homeware. Their Shopify Plus store stocks all the big scandi brands and flaunts some perfectly clear collection pages to make the shopping experience a breeze.


From design blog to home decor, planters, apparel, and so much more, this brainchild of American designer, Justina Blakely, is bringing real feel-good boho vibes to the homeware world, and we’re here for it.


Olivia’s is your one-stop-shop for indoor to outdoor living. This brand gets how influential Instagram can be when it comes to kitting out your homes and is leveraging their own UGC across their Shopify store in all the right ways.


This famous Stockholm-headquartered design house is envied by interior designers galore. Hem’s beautiful Shopify Plus store demonstrates great use of video and other visual content, particularly across their PDPs.


Monte is a Canadian brand with a scandi-simple approach to homewares. They stock modern furniture for kids’ rooms and nurseries, and are nailing their use of UGC on-site.

The British Blanket Company

Another one on the list is The British Blanket Company. Their beautiful woolen blankets are woven at traditional mills across the British Isles and available on Shopify Plus store in every colour under the sun.


Aussie-based Cultiver’s Shopify Plus store is a lesson in minimalism: smart, simple, clean, and clear. It also sports a neat build-a-set functionality to boost those all-import cross-sells. Have a nosy.


This family-run furniture company moved to Shopify Plus from Magento 1. Now, their online store helps customers find their perfect sofa with ease, offering fabric sample requests, a postcode-based delivery cost calculator, as well as a sofa finder.

Direct Doors

Direct Doors joins a growing list of homeware brands on Shopify Plus — though don’t be fooled, it’s no ordinary e-commerce store. With unique requirements, Direct Doors had a highly custom Product Builder tool made that enables customers to build their very own door online. Super sleek.


Last but not least, we have UK-based furniture brand, Danetti. They’re killing it on Shopify Plus with neat animations and imaginative filtering on their collection pages too — go check it.

Looking for more inspiration?

Head over to our portfolio to get the details on how we've helped a number of these homeware brands crush it on Shopify Plus. If you're yet to launch online or are hankering after a refresh, our design experts can help you too. Get in touch.


Subscribe to our newsletter

Be the first to hear about what’s hot in e-commerce and Shopify Plus. Straight to your inbox.